👑 The AI VOICE System

Get Found by ChatGPT When Your Ideal Clients Are Searching (Not Just Google)

By Dr. Rachel Gainsbrugh | Her AI Empire

Here's What Changed (And Why You Should Care)

70% of Google searches now send zero clicks to websites.

Your ideal clients aren't Googling anymore … they're asking ChatGPT, Perplexity, and Google AI for recommendations.

The opportunity: Visitors from AI sources are 4.4x more valuable. They show up pre-qualified, ready to buy, ready to book.

The question is: Will AIs recommend YOU?

The 3-Step AI VOICE System

STEP 1: Teach Claude to Sound Like YOU

Stop letting AIs write like robots. Train Claude on YOUR voice so your content sounds human.

Here's how:

1. Go to claude.ai and create a free account
   
   
2. Start a new Project (keeps everything organized)
   
   
3. Upload your content:
   
   
• Website homepage and about page
• 5-10 blog posts or emails you've written
• Meeting transcripts (I love Granola for this)
• Walk-and-talk voice memos from your phone
• Podcast episodes, video captions, anything where your real voice comes through
4. Add Writing Guidelines (copy/paste this):
   
   

Write like a human, not a robot. Use conversational tone. Short sentences. 

No corporate jargon. Give specific examples. Explain things like you're 

talking to a friend. No fluff. Get to the point.

1. Ask Claude for blog ideas:

Come up with 5 blog ideas for [your audience]. Use writing guidelines.

1. Have Claude write content:

Write blog #1. Use writing guidelines. Keep it 1000 words.

Done. Claude now writes in YOUR voice.

STEP 2: Create Hidden "AI Buffet" Pages (per Jeremy Ashburn)

These pages live on your site but stay hidden from your main menu. They're designed for AIs to find and cite ... not for humans to browse.

Every hidden page needs 4 parts:

1. Quick Answer Box (at the top)

Give AIs exactly what they need to cite you.

Example (for doctors attracting patients):

Quick Answer: How Do I Find a Good Primary Care Doctor in Atlanta?

The best primary care doctors in Atlanta offer same-day appointments, telehealth options, and spend 20+ minutes per visit. Top practices in Midtown and Buckhead accept most major insurance. Patients rate doctors highest when they explain conditions clearly and respond to messages within 24 hours.

Example (for vacation rental hosts getting bookings):

Quick Answer: Where Should I Stay in Nashville with My Dog?

Nashville's best dog-friendly neighborhoods are East Nashville (walkable, fenced yards) and Germantown (near dog parks). Properties with pet washing stations and proximity to off-leash areas book 60 days earlier than standard pet-friendly rentals.

2. Answer One Question Per Section

Each section should stand alone. AIs cherry-pick paragraphs.

Format:

• H2 Question (e.g., "When Should I See a Cardiologist?")
• Direct Answer (1-2 paragraphs)
• Stats or Proof (cite real sources)
• Your Take (your unique insight)

3. Add Tables or Lists

AIs LOVE structured data they can pull from.

4. Show Your Expertise

Use language like:

• "After treating 2,000+ patients with this..."
• "In my analysis of 500+ properties..."
• "Based on my work with 100+ clients..."

What Topics Should You Write About?

For Doctors (attracting patients):

• "How to find a good [specialty] doctor in [city]"
• "When should I see a [specialist] for [symptom]"
• "Best [specialty] doctors in [city] that accept [insurance]"
• "What to expect at your first [type] appointment"

For Vacation Rental Hosts (getting bookings):

• "Best dog-friendly vacation rentals in [city]"
• "Where to stay in [city] for [bachelorette/family reunion/anniversary]"
• "Vacation rentals with pools in [neighborhood]"
• "[City] vacation homes near [landmark/beach]"

The goal: When someone asks ChatGPT for a recommendation, YOUR name or property shows up.

STEP 3: Link Like Your Business Depends on It (Because It Does)

Here's the part everyone skips ... and why their hidden pages fail.

RULE: Each hidden page needs 50+ internal links from other pages on your site.

Yes, 50. Not 5. Not 10. Fifty.

Without links, your hidden pages are invisible to AIs. Period.

Where to add links:

• Every blog post should link to 2-3 hidden pages
• Link from your homepage footer
• Link from your About page
• Link from service/property pages
• Link from email signature pages on your site

Example:

"Wondering when to see a specialist for this? I wrote a complete guide here [link]."

Tools to help:

Link Boss automates internal linking (saves hours).

Or: Block 1 hour per month to manually add links. Tedious but it works.

Think of your site like a spiderweb. Everything connects to everything. The more interconnected, the more AIs trust you.

🎥 The YouTube Bonus Strategy

YouTube is the second-largest search engine ... and AIs crawl it aggressively.

Here's how to use YouTube with this system:

1. Create short videos answering the same questions as your hidden pages
   
   
• "When should you see a cardiologist?"
• "Best neighborhoods for dog-friendly rentals in Nashville"
2. In your video description, link to your hidden pages
   
   
• YouTube descriptions get indexed by Google and AIs
• Example: "Read the full guide here: [link to hidden page]"
3. Use your exact keywords in:
   
   
• Video title
• Description (first 2 sentences)
• Video transcript (YouTube auto-generates these)
4. Turn your videos into blog posts
   
   
• Use the transcript as your starting point
• Claude can help convert video transcripts into blog-style hidden pages

Why this works: AIs see you're creating content across multiple platforms about the same topics. This signals authority. Plus, your YouTube videos link TO your hidden pages, creating even more internal linking juice.

Pro tip: Repurpose one piece of content into:

• 1 hidden page on your site
• 1 YouTube video
• 1 LinkedIn article
• 1 newsletter

All linking back to each other. That's how you dominate AI search results.

Real Results: The "AI Buffet" That Worked

SEO expert Jeremy Ashburn calls this strategy the "AI Buffet" ... and here's proof it works.

He published 20-30 hidden pages for an HVAC company. Result: 3 customers found them via ChatGPT.

The method:

• Created 1000+ word pages (walls of text no human would read)
• Made them "hidden" (not in navigation)
• Linked extensively between all pages
• Created an "AI Buffet" of content for AIs to consume

Takeaway: This works. But ONLY if you link extensively.

The Bottom Line

Google SEO is dying. AI recommendations are the new game.

You don't need to create more content. You need to create the RIGHT content, in YOUR voice, structured so AIs trust and recommend you.

That's the AI VOICE system.